HALF A CENTURY OF INNOVATION.
COUNTLESS ADVENTURES.
ONE TRUSTED NAME IN 4X4.
In 1975, a simple idea sparked a revolution in off road gear. From a Melbourne driveway in Australia, Anthony “Tony” Ronald Brown (initials “ARB”) set out to build tougher, more reliable equipment after experiencing the limitations of off road gear on a Cape York trip.
What began with a hand-crafted roof rack and bull bar quickly grew into a trusted name in the 4×4 community. For five decades, ARB has been more than just products – it’s about the people who use them. From dusty tracks to frozen trails, our gear has travelled the world with you, shaping a legacy of strength, reliability, and adventure.
Thank you for trusting ARB on your journey – here’s to the next 50 years of pushing the limits together!
